The Heinemann English Project Advertising Topic Book

Heinemann English Project The Heinemann English Project is a series of lively and colourful topic books for Years 7-10 English. Each book is devoted to a theme, skill or approach at the heart of English in Australian classrooms. Advertising, written by Mark Stracey is an issues-based topic book exploring the controversial and omnipresent world of advertising. How does advertising work? Who is it aimed at? What techniques do advertisers use to persuade? What types of advertising are there? Advertising uses case studies and individual examples to probe the world of advertising, looking in detail at the ways in which language works. Advertising covers: Different media (print, radio, TV, billboards, the internet) Australian identity in advertising The image of women in advertising Persuasive language The purposes of advertising. Advertising contains: comprehensive coverage of each topic, broken into magazine style 'articles' vivid design and layout individual and group activities ICT opportunities written, spoken, construction and presentation responses activities suited to a multiple intelligences approach self-assessment.